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Foreword by Steve Forbes
This Has Never Happened Before.
You're operating your business in a time when something is happening that is so momentous it has never happened before. Jim Blasingame identifies it as an epochal marketplace shift that's causing the 10,000-year-old Age of the Seller to be replaced by the Age of the Customer.
Jim will reveal to you in plain language:
- How the two Ages currently, but temporarily, exist in parallel universes, and how much time you have left to join the emerging universe.
- How relevance is replacing competitiveness as the coin of the realm, and what you have to do to make this switch to Age of the Customer thinking.
- How your future will increasingly be decided at the Moment of Relevance, and what you have to do to be the chosen one at that moment.
- The new influencers who co-own your brand message sometimes before you even know they exist and how you can get them to be your partner.
- Why you must become a storyteller.
- The good, bad, and ugly of social media.
- The killer app that wasn't any part of your past but will dominate your future.
Jim will teach you how the Age of the Customer is impacting love, trust, emotions, niches, globalization, intellectual property, selling, branding, and even technology. Plus he will reveal what is not going to change.
In the Foreword, Steve Forbes says Jim has both the foresight of a prophet and the courage of a heretic. This book is a visionary message delivered with tough love and, as Steve says, Jim is the best at this.
You'll keep this book handy for continual reference, because you won't find the perspectives Jim Blasingame delivers here anywhere else in any one place. It's The Age of the Customer. Let Jim Blasingame help you Prepare for the Moment of Relevance.
- Sales Rank: #751517 in eBooks
- Published on: 2014-01-06
- Released on: 2014-01-06
- Format: Kindle eBook
About the Author
From the Foreword by Steve Forbes:
A heretic is a prophet with the courage to warn us about complacency with, and the seduction of, the status quo. As you read the book you will alternate between seeing Jim as a prophet or a heretic. When you read ideas Jim reveals that are new to you, he'll be a prophet. When you realize that what you once thought of as future thinking is actually your here and now, you'll see him as a heretic.
At the moment you discover why "the way we've always done it" is no longer producing acceptable result, that's when you must pay the most attention. That will be your greatest moment of clarity about the essence of the Age of the Customer, and when you will be able to prepare for the Moment of Relevance.
What people are saying about The Age of the Customer�:
Jim Blasingame, the master of small business, has done it again. With leading-edge ideas and an entertaining style, Jim shows you how to navigate the fast-changing marketplace in the Age of the Customer. This book will make you smarter and make your customers love you!
-Ken Blanchard, co-author of The One Minute Manager� and Trust Works!
In his new book, The Age of the Customer, Jim Blasingame reveals why all managers must re-examine their business through the new and evolving expectations of customers. And this is now happening often before you even know the customer exists, at what Jim calls the Moment of Relevance. Let Jim help you bring your business into the Age of the Customer.
-Gail F. Goodman, CEO, Constant Contact, author of Engagement Marketing: How Small Business Wins in a Socially Connected World
With his new book, Jim Blasingame shows us the power of community in this new era he calls the Age of the Customer. Playing an increasing role in influencing prospects and acquiring customers, he correctly points out that communities are the products of marketplace networking, especially face-to-face. Networking = Community = Customers. Well said, Jim.
-Ivan Misner, Founder, BNI (Business Network International)
Peter Drucker said, The purpose of a business is to create a customer. In his new book, Jim Blasingame reveals how the Age of the Customer is altering the customer acquisition process and shows you how to successfully adapt to the new rules. This is Jim s most important book yet don t miss it.
-Karen Kerrigan, President & CEO, Small Business & Entrepreneurship Council
Most helpful customer reviews
3 of 3 people found the following review helpful.
Navigating a New Normal With Foresight, Trust and Compassion
By Judith E. Glaser
This book is a gem!!!!! Some of us bumble along living in our current reality - while hitting streets signs and bumps that tell us we're on the wrong path - or the terrain has changed. WIthout understanding what to do differently we still stumble, fall and continue on the path. Jim Blastingame has created a profound, easy to read, keenly astute roadmap that brings the future into the present and the present into the future around what it takes to make customers for life!
The Age of the Customer is so beautifully written and clearly articulated - that you will come away seeing, feeling and knowing exactly what needs to change in your relationship with everyone you do business with. It's incredible that so much wisdom lives inside this book. First and foremost is the notion that we need to change our minds and redefine our `customer' as `partner'. This is a profound yet simple act that will be life changing.
Jim Blasingame is a master and not only giving us a new way to see our customer, he provides us with many invaluable Rules for the Road about how to actually make that shift. The Age of the Customer is an invaluable compass and roadmap for successfully building endearing partnerships, and navigating the often-challenging road from prospecting to prospering!
3 of 3 people found the following review helpful.
Two Thumbs Up for The Age of the Customer
By RK
What's a business owner to do in the age of the customer? Jim Blasingame explores how the selling game has changed from a world dominated by the seller to the transitional phase we're in now where the customer is already dominent to an even more customer-dominated a decade or so from now as Blasingame predicts. So what does this mean to me, a small business owner? What's great about the book and why I rate it a 5-star book is because it pushes you to think differently about your business, your customers and the selling process. So Blasingame drills down and provides tips and advice on how to stay relevant and suceed in the new customer age. There are lots of stories, examples, "This will be on the test" words of wisdom as well as specific ideas on how to the selling process is changing, the influence of mobile, and what customers want today. It's easy to read, and if you're a business owner, it's a must read.
3 of 3 people found the following review helpful.
Exciting, Relevant, Expert Advice
By Jo Condrill, Creator of GoalMinds.com
When I first encountered The Age of the Customer, it sounded like an exciting futuristic look at an "Age" yet to be. As I began reading I realized that it is an exciting, assimilated study of the here and now: the old ways are rapidly giving way to the fast-moving, ever-changing new ways today. No matter how we may want to cling to the familiar ways of doing business we can't deny the truth of Jim's analysis and guidance. As business men and women we must learn and change in order to stay relevant in today's global marketplace. As Customers, it helps to understand what is happening as new communities are forming around us and new "celebrities" are coming forth almost daily. Wherever you are in the process of embracing The Age of the Customer, you need Jim's book.
See all 41 customer reviews...
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