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Linked to Influence: 7 Powerful Rules for Becoming a Top Influencer in Your Market and Attracting Your Ideal Clients on LinkedIn, by Steph
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Want to Become More Influential and Attract Your Ideal Clients on LinkedIn?
LinkedIn is a powerful, professional platform for growing your business in the digital age, especially if your business depends on your reputation, client relationships, and referrals!
You know that significant business opportunities exist on LinkedIn, but perhaps you feel overwhelmed and uncertain about how to capitalize on them. You may have these questions:
How can I tap into LinkedIn’s vast database of professionals to find and attract my ideal clients?
How can I stand out on LinkedIn as the influential, trusted, go-to expert in my industry, market, or niche?
How can I have the greatest impact on LinkedIn and achieve meaningful results without spending hours of my time?
How can I build a solid referral network on LinkedIn that works for me while I sleep?
Don’t Market on LinkedIn, Build Your Influence!Too many entrepreneurs and business owners get LinkedIn marketing wrong. They see what others are doing and they copy those tactics, hoping for results.
While your peers are overtly marketing their products and services on LinkedIn, you can take the opposite approach and separate yourself from the pack. You can leverage LinkedIn to build your personal influence and position yourself as the trusted and obvious choice in your industry, market, or niche!
Sharing your unique message in a way that adds significant value to your ideal clients or customers on LinkedIn will build your influence and build their trust.
The greater your LinkedIn influence, the more you will systematically attract the right clients and opportunities into your business. You will be in the powerful position of deciding who to say yes to, and who to say no to!
7 Powerful Rules That Can Catapult Your LinkedIn SuccessAfter working for large financial services firms for 15 years, Stephanie Sammons quit her job and ventured into entrepreneurship. That was more than five years ago, when LinkedIn became her most valuable business asset.
Stephanie is an experienced “trust-based” marketer whose business success has always depended on her reputation, relationships, and referrals. Not only has she applied these influence marketing skills to her own LinkedIn presence, Stephanie has also become a well-known LinkedIn speaker, teacher, and writer.
LinkedIn’s head of global content has recognized Stephanie as a Top 25 Social Media Expert and Top 30 Marketing Thought Leader.
In Linked to Influence, Stephanie combines her high-trust marketing and sales experience with her in-depth LinkedIn knowledge to give you an actionable strategy for success. She shares a comprehensive, step-by-step process that can help you develop a more influential LinkedIn presence and client attraction process.
In this book, you will learn these 7 powerful rules for LinkedIn success:
-How to power up your LinkedIn profile with precision
-How to build a smarter LinkedIn network
-How to grow your LinkedIn visibility through value
-How to network smarter on LinkedIn
-How to go ‘one-to-one’ with anyone on LinkedIn
-How to get LinkedIn to groups
-How to become a trusted thought leader on LinkedIn
- Sales Rank: #140103 in Books
- Published on: 2015-09-26
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .41" w x 6.00" l, .55 pounds
- Binding: Paperback
- 164 pages
About the Author
Stephanie Sammons is a corporate renegade turned entrepreneur.
She left her 15-year corporate financial services career in the midst of the global financial crisis at the age of 40 to pursue her dream of becoming an entrepreneur.
As an entrepreneur, Stephanie went from being completely ‘unknown' in the digital business and marketing industry to emerging as a top thought leader and influencer. She’s been named a Top 30 Marketing Thought Leader and Top 25 Social Media Expert by LinkedIn.
Stephanie’s work with entrepreneurs and business owners across the globe combines her high-trust relationship marketing and selling experience with modern digital media and social networking strategies.
Learn more at www.StephanieSammons.com.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Recommended with reservations to the chapters about blogging at Linkedin.
By Gisela Hausmann
Stephanie Sammons' book " Linked to Influence: 7 Powerful Rules for Becoming a Top Influencer in Your Market and Attracting Your Ideal Clients on LinkedIn" is an good book but it has one flaw.
The author does not dictate,
"... These rules are meant to serve as strategic guideposts for you to follow..."
but encourages the reader to create his/her own Linkedin-portrait/presentation,
"... Think about the people who have influenced you. Why do you follow them? What have they done for you? How have they impacted your life?..."
I appreciated that a lot because too many authors try to suggest to-force a one-size-fits-all system, when clearly, in times like ours there is no one-size-fits-all solution to anything.
Sammons points to the essence and does NOT suggest that creating that profile is easy.
"... Building your personal influence on LinkedIn (and online in general) is a process. It doesn’t happen overnight—it accumulates over time..."
Again, this is a huge plus in my world. I am so sick and tired of books which suggest that anything is easy. Quite to the contrary, because, today the whole world is participating and competing, every career step and the presentation thereof need to be thought through carefully. This is where Sammons' book shines. Step by steps she walks the reader through the process.
Now, here is the flaw:
I do not agree with with the author about the topic of blogging at Linkedin. I post the same blogs on my own blog (with blogger) and on Linkedin. For every 50 hits on Linkedin I get 500 on Blogger.
Of course, my observations are merely the one of a blogger, who watches her own data. However, in light of Mr. Itai Leshem's revelations about blogging stats at Linkedin I must wonder why author Stephanie Simmons, who by her own account is a Linkedin expert, did not know this.
Recommended with reservations to the information regarding blogging at Linkedin.
Gisela Hausmann, author & blogger
5 of 6 people found the following review helpful.
Beginner or Expert: Master LinkedIn from Where You Are
By Jeffrey Korhan
I work with small businesses that may not yet be ready to commit to blogging, and that also understand Facebook is a slippery slope. Therefore, we recommend LinkedIn to get started sharing great content and engaging with their audience online.
Of course, they have lots of questions and need guidance and encouragement for making the most of LinkedIn. Now they can get that and more from Linked to Influence.
Let’s face it, there is a lot going on with LinkedIn. That’s why I’m pleased to now have this resource to recommend to my clients. It has a logical beginning, middle and end, so if you follow and implement all of the steps, there will be no stone left unturned.
As Stephanie says in the introduction, “You can leapfrog your competitors by applying what you learn in this book.”
I agree
0 of 0 people found the following review helpful.
A Must Read for LinkedIn Users Who Want to Expand Their Reach and Increase Their Influence
By Kay A. Kendall
This book exceeded my expectations in every single way. I've been using LinkedIn for several years and always suspected that I wasn't using it effectively. I've read two other books that helped me improve but only incrementally. I have so much highlighting and flags sticking out on the pages that my copy looks like a bluebird rather than a book! I love that Stephanie included a link to a related workbook because that will help provide the reinforcement to implement many of her recommendations.
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